Get to Know Us
A New Kind of Financial Partner.
We're real people who genuinely care about helping you earn better returns and access more flexible mortgage options. We want to meet you, listen to you and get to know you.
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SAY HELLO

We're Welcome and so are You.

We’re the first non-bank deposit taker to be granted a licence by the Reserve Bank of New Zealand – Te Pūtea Matua (RBNZ) in nearly a decade; proudly Kiwi owned and managed.

We have a team of experienced, respected people who know their stuff and turn that knowledge into better returns and growth for you. We’re well-capitalised, licensed by the RBNZ and the FMA, and independently supervised.

But the real difference is that we make finance human. We’re keen to make a genuine connection so you can make confident, intelligent choices.

Meet Our Team.

Anton Douglas
Chief Executive
Anton Douglas
With more than 30 years of financial services and non-bank lending experience, Anton brings a wealth of knowledge to Welcome.

Following an extensive career in senior executive roles with a prominent international Investment Bank, Anton returned to New Zealand in 2017. He then took up a role as CEO of an FMA-licensed fund manager and non-bank lender and a position as non-executive director of an RBNZ licensed Non-Bank Deposit Taker.

Anton is currently a Trustee of the IHC Foundation, and a member of the NZ Institute of Directors.
James Tod
Chief Financial Officer
James Tod
James is a qualified chartered accountant with more than 12 years’ experience. James began his career in tax at one of the Big Four accountancy firms before moving into the corporate world, where he has thrived on working across the business and engaging with key stakeholders and the Board.

When the opportunity arose to join the team at Welcome, James jumped at the chance to help bring a better financial offering to the market. He embraces challenges, and the complexities of the financial services sector provide exactly that, along with the opportunity to make a meaningful impact.
Rachel Terry
Risk & Compliance Officer
Rachel Terry
With over 18 years’ experience in Financial Services, Rachel believes in doing the right thing to achieve good client and organisational outcomes. She specialises in turning regulatory requirements into practical, workable solutions that strengthen governance and build trust.

Known for her accountability, down to earth communication, and collaborative style, Rachel partners with stakeholders and regulators to deliver results that last. Her curiosity and strategic mindset ensure compliance is not just about meeting obligations but creating long-term value.
Miles Standeaven
Head of Credit
Miles Standeaven
Miles is a seasoned financial services leader with more than 18 years’ corporate and non-bank lending experience, gained in Australia and New Zealand. Miles brings a wealth of experience in credit risk, commercial lending and portfolio management.

He is passionate about fostering high-performing teams and integrating system enhancements to drive long term business efficiency and scalability.

Miles holds a Bachelor of Science (Statistics) from the University of Auckland and Level 5 Certificate in Financial Services (Residential Property Lending). Miles is on the Board of Trustees for Greenmeadows Primary School.
Wendy Babe
Senior Loan Analyst
Wendy Babe
Wendy brings over 20 years of financial expertise spanning New Zealand, Australia, and the UK. She began her career with a major New Zealand bank, building a strong foundation in customer service, finance, and lending. After time in the UK, she spent 13 years with leading non-bank lenders in Sydney and New Zealand before joining Welcome.

Known for her practical approach, deep industry knowledge, analytical insight, and genuine commitment to helping people achieve their financial goals, Wendy combines global experience with local insight, making her a trusted and respected analyst in the lending space.

Matt Wallis
Loan Support Officer
Matt Wallis
With a career spanning over a decade in the finance industry, Matt began his finance career in debt collection before transitioning into loan support many years ago.

Since then, he has built broad experience across various financial sectors, including managing teams for customer onboarding in livestock finance and reverse mortgages.

With a customer-focused mindset, Matt works closely with brokers and lawyers to deliver effective results and positive outcomes for customers.
Sandy Gernhoefer
Relationship Manager
Sandy Gernhoefer
With over 30 years' financial services experience, Sandy had built a strong reputation as a trusted and client-focused Relationship Manager. With a notable tenure at a funds management company and three decades in banking, Sandy has an in-depth knowledge of investment, commercial analysis, and financial administration.

Passionate about connecting with her clients, Sandy takes pride in understanding your unique financial goals and empowering you to realise your investment potential. Her commitment to delivering exceptional service has helped countless individuals through their financial journeys, enabling them to make informed, successful investment decisions with confidence.
Jen Latham
Business Development Manager
Jen Latham
Jen brings a wealth of experience in specialist lending and a track record of helping advisors access alternative mortgage solutions across New Zealand.

Jen loves a challenge and dealing with all kinds of scenarios. She excels at thinking outside the box, and workshopping deals to find the right solution. With extensive experience in business development, she loves nothing more than trouble shooting to get a scenario across the line.

Jen is passionate about building strong partnerships with advisors and aggregators, delivering outstanding service. Her practical, friendly and down-to-earth approach makes working with her both easy and enjoyable and has been key to her building strong relationships and delivering successful outcomes.

Meet Our Board.

Tracey Jones
Chair
Tracey Jones
Tracey Jones is an accomplished independent non-executive director with over 25 years of boardroom experience across financial services, technology, investment, property, and consumer sectors.

She currently chairs Nikko Asset Management NZ and holds directorships at Stride Property Group, Partners Life Ltd, and others.

With a strong focus on compliance and enhancing customer outcomes, she brings a wealth of expertise to her governance roles.
Anton Douglas
Chief Executive
Anton Douglas
With more than 30 years of financial services and non-bank lending experience, Anton brings a wealth of knowledge to Welcome.

Following an extensive career in senior executive roles with a prominent international Investment Bank, Anton returned to New Zealand in 2017. He then took up a role as CEO of an FMA-licensed fund manager and non-bank lender and a position as non-executive director of an RBNZ licensed Non-Bank Deposit Taker.

Anton is currently a Trustee of the IHC Foundation, and a member of the NZ Institute of Directors.
Sarah Smith
Director
Sarah Smith
Sarah is a Financial Services professional with over 30 years’ experience, 15 of which have been in executive roles.

With extensive experience in business development, digital transformation, strategic development and risk management, Sarah is focussed on delivering great customer outcomes.

Currently a Director of Partners Life Ltd and Farmers Mutual Group, Sarah has a strong working knowledge of the regulatory requirements within the Financial Services sector.
Hamish Frame
Director
Hamish Frame
Hamish has enjoyed a 30+ year career in management and leadership roles within the banking and financial sector.

He is currently a Director at Tumu, a diversified New Zealand family-owned business, and the major shareholder in Welcome. 

Hamish brings broad experience across executive and governance responsibilities spanning property investment, financial services, and private capital investment to our Welcome board.
Mark Jephson
Advisory Board Member
Mark Jephson
Mark has over 25 years of experience in the financial and fiduciary services industry and is currently a Partner at Mosaic FSI, a boutique financial services consultancy.

Throughout his career, Mark has held executive leadership roles at New Zealand’s top corporate trustee and licensed supervisor.

Mark brings a unique and practical understanding of New Zealand’s capital markets and wealth management industry. His valuable expertise spans the competitive, operational, and regulatory environments.
READY TO JOIN US?

A Fresh Financial Future Awaits You.